I walked into the darkened room.  The glow of computer screens fell upon intense faces that peaked out from the shadows.

I had arrived.

Quickly setting up my computer, I glanced up to the speaker at the front of the room.  Gia Heller had just introducing Jim Lupkin.  So, who is this guy?

I quickly found out.

Jim is with a unique social media firm, www.Webuildyoursocialmedia.com.  And on this day, he is reviewing the use of Facebook for targeting potential customers.

I am attending one of Gia’s weekly Social Media 101 workshops.  She brings together members of Arizona Women Networking and Arizona Men Networking for training in the use of FaceBook for business building.

Gia is a fierce advocate for Facebook, citing valuable connections she has made, plus an actual revenue producing deal.  This weekly session is showing us how to target market with FaceBook advertising.

What is remarkable is that FaceBook has PPC (pay-per-click) advertising, just like Google.  But in contrast, it is more targeted and cheaper.  If you use PPC, you can’t miss.

Jim goes on to say how they help people create a more dynamic fan page and, in his case, they have embedded their web site on FaceBook – a really unique and imaginative idea.

All I can say, is this is the real deal.  Come on over and join us.

Steve Kellogg

www.WordstoSell.com